Magnum

Indulge with the tempting Magnum range – combining thick, cracking chocolate and smooth delicious ice cream

The Pleasure is yours for the taking...

The crack of the Magnum chocolate as you bite in, followed by the contrast of the smooth and silky ice cream transports you away to a land of luxury. With a delectable range that includes the original, pinnacle of pleasure Magnum Classic as well as the sweet, creamy Magnum White, Magnum also offers chunky Almond, cool Mint and Double Caramel.

How it all began

Magnum was launched in the UK in 1987 and in Ireland in 1990, making it the first widely available hand held indulgence ice cream in both countries. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Chocolate (1996), Double Caramel (2000), Yoghurt Fresh and Magnum Intense (2002).

Then there are the unforgettable limited editions titled '7 Sins' (2003) and '5 Senses' (2005) that escalated the indulgence credentials of Magnum to giddy heights!

In 2006, Magnum relaunched Almond and Mint and refocused on the core range (after all, classics never really go out of fashion).

Most recently, Magnum Gold?! was launched (2010).Our first "Golden ice cream" - cracking golden-dipped milk chocolate covering smooth Madagascan Vanilla ice cream with a swirl of delicious caramel.

Now into 2011, Magnum introduces the deliciously decadent NEW Magnum Ecuador Cocoa and NEW Magnum Ghana Cocoa made with specially selected cocoa beans from Rainforest Alliance Certified™ farms.

Magnum Mini

For a mini moment of indulgence our Magnum Mini range is perfect. At half the size of a standard Magnum, Magnum Mini is just right for that after-dinner me-time treat.

The Magnum Mini range includes Classic, Almond and White as well as a Mint, Dark and Classic pack and a Double Chocolate and Double Caramel pack. Most recently, Magnum has launched Magnum Mini Liqueurs, making your me-time that bit more indulgent.

Magnum Mini Liqueurs combine the highest quality ingredients with just a dash of your favourite liqueurs carefully blended with the smooth Magnum ice cream you love. Choose between two unique and delicious flavours: a refreshing lemon ice cream with a tangy swirl of Limoncello coated in white chocolate or a deliciously smooth vanilla ice cream with an indulgent swirl of Irish cream coated in milk chocolate – the perfect little treat to unwind!

Did you know?

Worldwide, over a billion Magnum ice creams are sold every year!
Last year over 33 million Magnum Mini were devoured across the UK
'Win a Luxury Break Every Day’ promotion used enough competition sticks to stretch from London to Paris and back 10 times!

*IRI value sales data 52w/e 25 Dec 2010