Bovril Revival
Lovers of the British countryside have a reason to celebrate this autumn, as the nation’s favourite outdoor companion, Bovril, is donating £100,000 to the National Trust as part of the Great Outdoors Revival, helping to restore special outdoor areas across the country with a well deserved makeover.
A shortlist of 80 National Trust sites in need of restoration have been drawn up (listed on www.bovril.co.uk/revival), from across the nation and now the makers of the beefy-fuelled drink are inviting the public to choose where the money goes. With your help, a special National Trust place you love could receive a much needed boost from Bovril, who will announce the most popular sites at the beginning of next year. From pathways to parks, fields to forests and campsites to coastline, there are plenty of worthy sites that need your vote.
Bovril is leaving the decision entirely down to the public vote, so while both sites are worthy winners, the choice is yours. So, if you want to give your local landmark a lift or show your support for broken beauty spots, rundown walking paths, or forlorn gardens, visitwww.bovril.co.uk/revivalto cast your vote. The more support that’s gathered, the more chance there is of seeing your favourite National Trust site get a makeover, so round up your friends, family and work colleagues and get voting.
A team of outdoor revival experts will bring the funding the life when they start work on the winning projects early next year.
Roxana Parvizi, Brand Manager at Bovril comments “Bovril has been fuelling outdoor enthusiasts for years, giving warmth and comfort to walkers, ramblers, anglers and those who just love to explore Great Britain’s untainted countryside. We’re excited to support the National Trust – a charity that works tirelessly to protect and conserve the countryside and hope the funding will help to restore and revive some of the nation’s favourite sites, no matter how big or small”.
“We’re hugely grateful to receive the £100,000 donation”, comments Elin Horgan, Head of Corporate Partnerships at the National Trust. “There are sites up and down the country that are in need of an extra special boost, so the funding will help refresh and reinvigorate chosen National Trust sites for the public to continue to enjoy”.
To see the full list of National Trust projects up for nomination and cast your vote, visitwww.bovril.co.uk/revivalfrom 24th September. Voting closes on 31st December and the winning projects will be announced in January 2011.
